Fashionistas know it, when H & M releases its annual collection, it is better to get up early if you want to find a piece.
It has become a tradition, and the brand creates the event each year with an unprecedented collaboration. Each time, the fans are there and it’s a real riot in front of the store. The goal is then to offer luxurious pieces at an affordable price. Thus, after Karl Lagerfeld, Isabel Marant, Lanvin and Sonia Rykiel, it is now up to the prestigious Balmain house to enter the scene. And, beware, the two brands will not be content to provide only clothes but a perfume is indeed on the program of the festivities.
The long-awaited collaboration between H&M and Balmain
Last May, the Swedish giant announced to all its fans: “” We are particularly happy to welcome Balmain as guest designer at H&M “. For this collaboration, Olivier Rousteing, artistic director of Balmain, and H&M wanted to keep the DNA of the luxury brand while adding some adaptations to make the pieces affordable. Thus, fans of the brand will be delighted and will find their mark in iconic pieces revisited: sexy dresses with necklines, blazers fitted to the shoulders, high waist belts, thigh-high boots, flashy jewelry… and even a perfume! The style will combine the heritage of haute couture with a very urban look. Thus, all these products will go perfectly to women who want to be dynamic and modern while remaining sensual and glamorous. This collaboration was therefore one of the most anticipated in this fall 2015 and H&M and Balmain have just unveiled the main pieces during a parade in New York. Obviously, the idea was to impress us and the collection is particularly daring and trendy. On the other hand, you will have to wait a little longer before discovering it in France since it will not appear until November 05.
A fragrance signed H&M and Balmain
On the perfume side, on the other hand, the information we have is a little more vague. But rest assured, some indications have leaked and we were there to report them to you! The fragrance therefore opens with a somewhat almond and smoky note of Tonka bean. Then, the heart is more floral thanks to the addition of white jasmine petals. Finally, its heart develops around Bois de Santé mixed with musky notes. The whole brings depth to the perfume and this essence is very luminous.
The packaging, meanwhile, is very sober. It is very elegant and covers itself in black. Then, golden elements are affixed which reinforce its class and remind us that it comes from the luxurious house of Balmain . Its bottle, on the other hand, takes on a retro chic touch. Both classic and flashy, it is played very rock and roll. Like the entire collection, it remains classy but brings a fair dose of daring and modernity. The collection is very attractive and the fans are already promising to be there.